Every time I open my inbox, I get a flurry of interesting mails that I signed up for on various websites. This kind of E-Mail Marketing Solution really baffles me. What’s more, these auto-generated mails designed so aesthetically designed as well. So, I looked up to find various companies that provide e-mail newsletter services. iContact was one such company that I found online. The company provides a variety of E-Mail based services ranging from e-mail newsletters to working on the Barack Obama 08 Presidential Campaign.

As I read more on these services, I found a few factors that define the parameters for success in this service domain. Deliverability, track record, proving sophisticated features were among the few, listed in the order of importance. First is deliverability. I found that iContact provides 98% deliverability. In this field, this is an important parameter. Results for a client don’t depend on the number of e-mails sent out, but the actual mails that reach prospective customers, crossing spam detectors. Next Is track record. It is always a safe bet to go in for the services offered by a company which has a vast set of satisfied customers. iContact, I found has a whooping number, close to 60,000 customers, including several Fortune 500 firms. I was truly surprised on reading this! Finally comes the level of sophistication. Delivering E-Mail newsletters is fine in most cases. But a little bit of flexibility in delivering widens the options. Auto responders, survey tools provide greater leverage to understand a prospective customer. iContact has some of the widest ranges in this category. The list of things you can do is never ending. Finally comes cost, at $9.95, iContact comes amongst the most affordable options. There is also an enterprise option starting at $660 a month.

So, what started of as a simple mail in my inbox, lead to a great deal of number-crunching and stats on e-mail marketing services. Add more to the list by commenting on this post.