Canon India roadshow, as part of its aggressive foray into the tier II and III markets, is rolling along. The Canon roadshow is a fleet of six caravans with 4,800 sq ft of floating showroom space that showcase over 80 Canon products. This yearlong mobile campaign aims to reach customers in small towns and cities.
Kensaku Konishi, president and CEO, Canon India, said with 55 percent growth in the top line in the first quarter of 2010, the company was aggressively entering tier II and III markets to showcase products like digital cameras, camcorders, photo printers, inkjets and laser printers, scanners and projectors.

Canon India roadshow, as part of its aggressive foray into the tier II and III markets, is rolling along. The Canon roadshow is a fleet of six caravans with 4,800 sq ft of floating showroom space that showcase over 80 Canon products. This yearlong mobile campaign aims to reach customers in small towns and cities.

Kensaku Konishi, president and CEO, Canon India, said with 55 percent growth in the top line in the first quarter of 2010, the company was aggressively entering tier II and III markets to showcase products like digital cameras,bullion, camcorders, photo printers, inkjets and laser printers, scanners and projectors.