There is something brave about a startup that chooses an offbeat field to do business in, daring to experiment on a concept that is yet to see reality face to face. Passion and the ability to always be ahead of times are quintessential to succeed in such a venture. Tall dreams and high bench marks wont help as much as staying realistic and being pragmatic. Combine this with the right balance of optimism and ability to foresee the magnitude of failure, in order to plan for contingency, make an ideal recipe. Choosing to begin such a startup necessitates decisions based on both intuitive and practical constraints, and calls for very high creativity combined with sound knowledge of consumer perspectives, in proper proportion so that it strikes a chord with the consumer base. Getting this balance right is what offbeat entrepreneuship is all about. There is so much freedom to exercise ideas which may cause success or failure; in both contexts, it warrants for better learning with every such occurrence.
The excitement and rush might fade away with time, nevertheless, it provides for life in much better ways than a conventional setup can do. The only threatening enemy could be lack of scalability, as the company grows. This cannot be foreseen as objectively as other factors in the initial stages, and therin lies the smartness of the individual. Smartness lies in capturing the pulse of the present consumer base and also, in extrapolating it conservatively, so as to not falter gravely or be lured by just the current trend.
In the end, when it comes to survival, regardless of the sector, one has to be dogged about what works for an idea to materialize. Transformation of an idea into reality is much more challenging and intellectually demanding than generating the idea itself. It is time to transcend barriers and make history your own!!
